Data-Driven Optimisation
Expertise in analysing campaign performance and using data insights to refine strategies for maximum ROI.
This is me. Marketer by day & content creator by night. I never sleep… almost.
Edwin Njenga, also known as Marketing Edd, skilled Marketer with over 10 years of experience driving business growth through data-driven strategies. Passionate about sharing his expertise, he created Marketing Edd to combine his knowledge of marketing with his personal journey.
2
Degrees
10
years of experience
5
companies
Here is a list of things I can do for you
Full-Funnel Campaign Strategies
Proficient in crafting campaigns that guide customers through every stage of the marketing funnel, from awareness to conversion.
Creative Ideation and Testing
Skilled at developing innovative creative concepts and running A/B tests to identify high-performing assets.
Multi-Channel Integration
Strong ability to synchronise campaigns across platforms like Meta, TikTok, Snapchat, and Reddit for a cohesive brand presence.
Customer Acquisition and Retention
Proven track record of driving both new customer acquisition and long-term engagement through targeted campaigns.
Paid Social Media Advertising
Specialised knowledge of scaling businesses with platform-specific ad strategies, leveraging the strengths of each channel effectively.